Have you ever been in a meeting that has dragged on? You are half an hour in, but nothing has really progressed or been resolved. Then one of the attendees, who has thus far remained quiet, pipes up with one line that’s a game changer. A simple thought that makes the whole room stop and think.

It’s this considered and insightful approach that can take a challenge in your marketing plan, and open a world of opportunity.

Some talk for talking sake which eventually just becomes noise; others listen, consider and input when there is value in what they have to say. People hear the former, but listen to and respect the latter.

In my view this is a vital principle in a successful media relations campaign. So remember, if you want to stand out from the crowd, only talk when you have something valuable to say, otherwise you risk becoming background noise!