Vicky Sales (snr. account manager)
Vicky is a senior account manger in the consumer team at Sway PR, bringing together a background in journalism and a strong grasp of public relations to deliver outstanding media coverage for her clients.
Her varied experience spans charity communications, social media, SEO, and both traditional and digital PR, giving her a well-rounded skill set that allows her to develop tailored strategies that achieve impressive results. She has worked across a diverse range of sectors, including B2B, charities, sport, travel, insurance, and motoring, adapting her approach to meet the unique needs of each client.
Vicky’s background in journalism plays a key role in her PR success. Armed with a First-Class degree in Journalism Studies from the University of Sheffield, Vicky has a sharp eye for detail and a natural flair for storytelling. She knows exactly what makes a great headline and how to build lasting relationships with journalists who can help bring her clients’ stories to life.
Before joining Sway, Vicky gained valuable experience in digital PR, sharpening her instinct for what the media is looking for. She understands how to position brands in a way that captures attention, aligning stories with current trends and news cycles to maximise coverage in a competitive media landscape.
Vicky also knows her way around SEO and understands how to create content that not only engages readers but boosts online visibility too. By picking the right narrative and pitching it with precision, she helps her clients get seen, heard, and talked about across the media landscape.
She’s no stranger to high-stakes PR either – from supporting record-breaking expeditions to arranging interviews with major broadcasters, Vicky has helped some incredible people and projects grab headlines on outlets like BBC, ITV and Sky News (even from the remote Antarctica!)
Additionally, Vicky has led the planning and execution of media days and press trips, connecting journalists with relevant experts to create standout moments that elevate her clients’ presence in the media.
Out of work, Vicky loves being sociable and getting outside, a holiday (or nine) and does oil paintings.
