Travel PR

MEDIA RELATIONS

We drive national and international media coverage for travel businesses. We help sell the travel dream in the media.

As a result of extensive media coverage as a result of media trips, news releases, features and expert comment – our clients have grown and expanded their businesses.

Travel PR helps brands stand out from the crowd.

MEDIA TRAINING

We work with travel experts and help them feel comfortable and confident in interviews with the media, allowing them to tell their story effectively. 

Media training not only helps them to get across their message, it also helps build valuable interviewees for the media, increasing the quality and quantity of travel PR placements – ultimately increasing their reach. 

MEDIA VISITS AND EVENTS

We help plan and deliver effective media visits for journalists to first hand experience a destination, accommodation or experience – and write it up onto compelling content in the media.

Travel PR is all about “the experience” – and therefore there is no better way to get that across in compelling journalism than arranging them to experience it for themselves.

AWARD-WINNING TRAVEL PR

Telling your story to a global audience through compelling media coverage

Sway PR is an award-winning Travel PR agency with global reach delivering Travel PR campaigns across the UK and internationally.

We help businesses in the travel sector not only raise awareness of their experiences – but help to set them apart from others in the market through compelling editorial content

Why use travel PR to build your brand

THE BENEFITS OF TRAVEL PR.

Sway PR have over 20 years experience in travel PR. We have helped brands and businesses grow, diversify and launch in to new markets.

Travel PR will:

  • Increase awareness of your product, business or brand
  • Build credibility behind your product, business or brand
  • Increase your digital footprint
  • Support your SEO campaign making you more visible in google rankings
  • Help educate and teach people about your product, business or brand
  • Ultimately, travel PR will help drive more sales.

Selling the dream

IT ALL STARTS WITH THE EXPERIENCE.

The starting point for any effective travel PR campaign is to focus on how a potential customer can experience a country, region, town or village differently. How will that experience help someone travelling better experience the culture, food, nature or wildlife in a new and interesting way.

We have helped our clients create new itineraries that will interest the media generating cover stories in national print media and some of the most shared online travel coverage.

Travel PR reaches a global audience

NOT JUST THE UK

Our clients found that quality travel PR coverage in national UK based media generated enquirers from around the world. Seeing opportunities from clients further afield, our travel clients asked us to replicate our PR activity directly into other markets including the US.

We now have a network of  PR consultants around the world who support a direct to market travel PR campaign that has helped to rapidly grow the businesses we work with.

If you want to know more about our international network, contact our team today for a chat.

TRAVEL PR IN ACTION

Take a look behind the scenes at Sway PR in action with some of its Travel PR clients

BOOK A FREE CONSULTATION WITH OUR TRAVEL PR TEAM

LET'S CHAT TO SEE HOW PR CAN HELP YOU

We offer the chance for any business thinking of marketing and PR to join us for a free audit and consultation to discuss how PR could help them achieve their goals. Book in a time today.

DONT JUST TAKE OUR WORD FOR IT...

Here's a word from one of our travel PR clients

“Sway has proven to be a valuable addition to the team. Not only have they proven their creativity, passion and drive, but have also delivered some great results.”

Jonny C, managing director of Off the Map Travel