Head of Consumer
After years of working for some large corporations, I decided to turn my love of the written word into a career and entered the world of PR.
I’m a creative at heart and I love finding exciting news angles and thinking up enticing ways to get the attention of journalists and influencers.
PR Career: 16 years specialising in commercial PR
About Mia: Mia is a former journalist with a background in retail, hospitality and F&B PR and brand management
Highlights: Supporting hospitality clients to diversify their offerings during lockdown and liaising with the media to gain high quality coverage.
Client Highlights: Getting heartwarming community stories to a wide range of audiences, including broadcast media
I am passionate about creativity and really getting to the heart of a business, uncovering the exciting nuggets that make great PR stories. Wellbeing is very important to me and I was part of the wellbeing committee at Asda that implemented a mental health policy for its colleagues.
I believe that we should never stop learning. There’s always a new perspective on things and I am open to listening and learning about it.
I was initially a journalist who moved around the media world looking for my niche. I spent time during lockdown really tapping into what I enjoyed about my previous roles and decided to pursue purely commercial PR. I’ve met some fascinating people on the way and have worked with some incredible brands.
I’m a storyteller at heart and I love working with clients to uncover the things they don’t realise are truly inspiring or newsworthy about themselves. From international brands through to local hospices, I measure results in terms of client satisfaction, as well as reach.