PR career: 22 years building brands
About Mark: A fellow of the Chartered Institute of Marketing with a passion for business, family, sport and the outdoors.
Highlights: Cover stories in the telegraph, guardian and Times, and BBC Breakfast couch interview.
Client highlights: Our PR helped double the turnover of businesses year on year (for three years consecutively); supported and grew travel business over lockdown
I love brands that enhance our lives and wellbeing. Whether that be sport and exercise or travel or meditation, I love to find ways to open my mind to a more fulfilling way of living.
These passions have seen me play sport for my county; rebuild a primary school in the Himalayan mountains; compete in marathons, triathlons and endurance events; even travel around the world with my wife for two-and-a-half years. I believe there is always room for us to expand our minds.
PR for me is one of the most powerful forms of marketing available to a business. It is a way for us to change perceptions, educate, persuade and influence an audience through the media.
It’s so much more than an advert!
I still get a buzz every time the team generate a great piece of coverage in a key media. Whether that be the multi-page features in the FT, Telegraph, Times (to name a few) or on TV with Sky News, the BBC or ITV.
One piece however that will always stick in my mind was with Strider Balance Bikes where we arranged for the four-year-old winner of the British Balance Bike Championships to join the presenters on the BBC Breakfast couch resulting in a turning point for the brand in the UK.