Chloe Groom (snr account manager)
Chloe is a highly experienced senior PR manager, blending her knowledge of various industries with a keen understanding of social media dynamics to drive extensive national media coverage for clients.
With experience spanning technology, business, travel and tourism, as well as the food and restaurant sectors, Chloe has honed her skills across multiple PR departments. This range of experience has allowed her to craft tailored PR strategies for brands in both the B2B and B2C sectors, navigating each sector’s unique challenges while maintaining a strong, cohesive brand voice.
A foundation in journalism plays a critical role in her PR career. With a degree in journalism, she brings a natural storytelling ability, an eye for detail, and an understanding of how to craft compelling narratives that resonate with media. This background makes her a versatile communicator who is apt at forming meaningful relationships with journalists, building trust and benefiting Sway’s client base.
In particular, Chloe’s expertise in social media has been a cornerstone of her success. Well-versed in all major platforms, including LinkedIn, X (formerly Twitter), Instagram, and TikTok, she leverages the strengths of each platform to amplify her clients’ reach. Whether it’s creating engaging content for Instagram’s visually-driven audience, initiating thought leadership discussions on LinkedIn, or tapping into TikTok’s gen-Z audience, Chloe ensures that every post serves a strategic purpose.
Sway PR biomedical science client SynaptixBio has been able to completely hand over its LinkedIn operations to Chloe, who monitors activity, actively posts and consistently reaches out to relevant contacts to increase the company’s visibility on the platform.
Chloe’s has successfully managed influencer partnerships that align with client values and goals, forging relationships with key opinion leaders who amplify brand messaging and drive consumer engagement. From identifying the right influencers to overseeing campaign execution and performance tracking, she ensures that every partnership delivers value.
Additionally, Chloe has proven expertise in event coordination, managing PR events that span from media briefings to influencer visits. Her meticulous attention to detail ensures smooth operations, while her ability to integrate event strategy with overall PR efforts enables her to create experiences that resonate long after the event concludes.
This has been proven throughout her event coordination for sport fuelling brand, Precision Fuel and Hydration which, following multiple successful media days, continue to receive journalist requests about not just products, but expertise in sport and exercise to inform specialist media articles.