Although the travel industry may not recover fully until a Covid-19 vaccine is out there and seen to be effective, many will now be researching and soon will be booking travel for the summer. This will only increase in pace as we get on top of infection rates – something I believe is on the horizon.
Read More HOW WILL BOOKING TRAVEL CHANGE…
How do you get to market faster than the competition? How do you become more efficient? How do you save time, money and frustration? In my view, it all comes down to the decisions we make and how we make them.
Read More HOW TO GO FASTER
Everything we do in media relations is done to change a behaviour or perception. You might want to attract more customers or attendees to an event; change a perception or build a personality around a business, whatever your goal there needs to be a tangible end result from your efforts.
Read More DRIP, DRIP, DIRP
When it comes to one of the most affected industries from the coronavirus crisis – tourism is near, if not at the top, of the list. Travel bans, self-isolation, quarantines and social distancing have all had their effect with devastating consequences, yet the travel sector is well-placed to lead recovery.
Read More IT’S TIME TO RAMP UP TOURISM PR
Have you ever been in a meeting that has dragged on? You are half an hour in, but nothing has really progressed or been resolved. Then one of the attendees, who has thus far remained quiet, pipes up with one line that’s a game changer. A simple thought that makes the whole room stop and think.
Read More DON’T BECOME BACKGROUND NOISE