Public Relations is something all brands should consider as part of their long-term business strategy, but many brands don’t know the difference between what PR can offer versus advertising. So, we thought we’d pull together a blog post that clearly defines the two, helping you decide which route to choose.
Read More What is the difference between advertising and media relations?
What a year it has been here at Sway PR.
From award wins, trips to F1 mecca Silverstone to make journalists sweat and measure their hydration (yes, really!) and the world’s most luxurious ultramarathon – to coordinating major TV interviews for ground-breaking biotech firms, working with the RFU to launch a female rugby referee recruitment campaign and even visiting the Houses of Parliament to present recommendations on how policy makers can improve the lives of people with bipolar. It’s safe to say life at Sway PR has been anything but dull.
Read More AWARD WINS, SWEATY JOURNALISTS, AND A PARLIAMENTARY RECEPTION AT WESTMINSTER
Earlier this year, the founder of Patagonia, Yvon Chouinard, got us all talking when he announced he was giving away the company to fight climate devastation.
As well as being a huge step for sustainability in a sector dominated by fast fashion and throwaway culture, it’s a perfect example of a corporation taking genuine environmental responsibility in a sea of ‘greenwashing’.
Read More SUSTAINABILITY VS ‘GREENWASHING’: SPOTTING THE SIGNS
Manchester-based PR agency Sway PR has expanded, with a new Sheffield office and the appointment of Chloe Groom as senior account executive.
Manchester-based PR agency Sway PR is celebrating its latest win at the 2022 Creativepool Awards for its work on the Highland Kings Ultra – dubbed “the world’s first luxury ultramarathon”. It was awarded Bronze in the category: Creativepool PR campaign of the year.