Public Relations is something all brands should consider as part of their long-term business strategy, but many brands don’t know the difference between what PR can offer versus advertising. So, we thought we’d pull together a blog post that clearly defines the two, helping you decide which route to choose.
Manchester-based agency Sway Communications has marked its 10 years in business with a rebrand, new clients and two new hires.
Sway has appointed Steve Kelly as its new head of media.
The Manchester-based consultancy has hired the former senior national journalist to help drive new business and develop client strategies across its rapidly expanding client roster.
There is no doubt that the world is changing in terms of how clients communicate with their audiences. However, the core skills of PR remain as key to business success than ever before.
Although the travel industry may not recover fully until a Covid-19 vaccine is out there and seen to be effective, many will now be researching and soon will be booking travel for the summer. This will only increase in pace as we get on top of infection rates – something I believe is on the horizon.