Earlier this year, the founder of Patagonia, Yvon Chouinard, got us all talking when he announced he was giving away the company to fight climate devastation.
As well as being a huge step for sustainability in a sector dominated by fast fashion and throwaway culture, it’s a perfect example of a corporation taking genuine environmental responsibility in a sea of ‘greenwashing’.
Read More SUSTAINABILITY VS ‘GREENWASHING’: SPOTTING THE SIGNS