Manchester-based PR agency Sway PR has expanded, with a new Sheffield office and the appointment of Chloe Groom as senior account executive. 

With a background in journalism, technology and telecommunications PR, and consumer PR, Chloe joined the team in September. 

Chloe said: “I’m delighted to be joining Mark and the team at Sway PR, and to be working with clients that are making waves in their respective industries. 

“I’m looking forward to applying my journalistic eye, and experience with consumer brands to generate meaningful coverage for my new clients.” 

Chloe’s appointment comes as part of a long-term growth plan for the agency, following the appointment of head of consumer PR Mia Hodgkinson and adding a Leeds presence earlier this year. 

Mark Hayward added: “Chloe joins the team at an exciting time of growth for Sway PR. This expansion to Sheffield gives us a greater national presence as an agency, and we look forward to Chloe adding her expertise to our award-winning team.”

As well as continuing to grow its client base, Sway PR aims to expand its in-house team, enhancing its reputation as one of the UK’s top performing small agencies. 

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