Manchester-based communications agency Sway PR is celebrating adding national mental health charity Bipolar UK and trebling its client roster over the last 12 months.

Sway PR will drive awareness of the charity as part of a UK media relations campaign.

Bipolar UK plays a vital role in being the voice and encouraging understanding of the one million plus people living with the mental health condition around the country.

A cornerstone of the agency’s work will include providing media support for a parliamentary reception to deliver policy recommendations direct to Westminster.

The new client win comes off the back of the agency chalking up another quarter of growth, including onboarding four new clients.

This has seen Sway PR grow its revenue by 166% in the last 12 months.

Managing director and founder of Sway PR, Mark Hayward, said:

“After the challenging times of COVID, we are growing faster than ever both in terms of our team and the clients we support.

“Bipolar UK is a dream client for us, as we strive to bring awareness and recognition to organisations that enhance and support our lives.

“People living with bipolar face widespread challenges such as delayed diagnosis, inability to access the correct resources, all resulting in an increased risk of suicide.

“By sharing some of the many inspirational stories with our national media contacts, we hope to give those who are struggling more information to identify and manage living with bipolar. This will not only help improve quality of life, but also save lives.”

Simon Kitchen, CEO of Bipolar UK, added:

“We’re delighted to be working with the incredible team at Sway PR because they understand how complex and misunderstood bipolar often is.

“It is vitally important that we put a spotlight onto bipolar. With a timely diagnosis and specialist support, people living with bipolar can lead vastly improved and fulfilled lives.

“We have several exciting campaigns and events coming up, and Sway will be able to help us drive national media coverage, sharing our key messages and getting bipolar into the conversation.”

Based in Manchester city centre, Sway PR launched a new site in Leeds this month, led by head of consumer PR Mia Hodgkinson, who joined the team in January.

Hayward, who is a fellow of the Chartered Institute of Marketing, said:

“Sway PR is all about giving brands that enhance our lives the recognition they deserve. Whether through their products or the way they do business, we help companies and charities grow through increased awareness and an enhanced reputation.”

As well as continuing to grow its client base, Sway PR also aims to expand its team over the next year, enhancing its growing reputation as one of UK’s top performing small agencies.

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