Manchester-based agency Sway Communications has marked its 10 years in business with a rebrand, new clients and two new hires.

Now known as Sway PR, the city centre firm has recently celebrated a string of six new business wins across the UK, including leading sports hydration company, Precision Fuel and Hydration, biotech company SynaptixBio and rehabilitation and recovery specialist ThermoDR.

As a result of its rapid growth, the agency has welcomed former senior national journalist Steve Kelly as head of media and former consumer PR consultant Mia Hodgkinson as head of consumer PR.

With a combined 36 years of media and PR expertise behind them, senior team members Steve and Mia will oversee planning, content creation, and client and media relations.

Steve, who previously worked as a senior journalist at national newsgroup Reach Plc, said:

“It is an exciting time to be joining Sway PR.

“With an influx of really interesting clients, a commitment to employee wellbeing and an impressive history for securing impactful global coverage in some of the world’s most prominent media outlets, I am naturally delighted to become part of this great team.

“I very much look forward to working with the team and using my media experience to meet – and hopefully exceed – the needs of our clients.”

Mia, who has worked in journalism and consumer PR for x years, added: “I’m delighted to be joining Sway at such a poignant time for the business.

“Everyone brings something different making for a really strong team and I’m looking forward to helping drive the business forward using my creativity to deliver impactful campaigns.”

Managing director and founder of Sway PR, Mark Hayward, said the changes demonstrate the agency’s commitment to continued growth.

“Having gone through such a great period of growth, it was the right time to rebrand and talk about what we do best – delivering amazing PR campaigns that get results for our clients.

“The addition of Steve and Mia to the team means that we can collectively grow the business and expand our portfolio of clients even further.

“Our collective passion is to give brands that enhance our lives the recognition they deserve, with recent campaigns reaching billions of readers around the world.

“It’s a very exciting time for us and we look forward to what the future brings.”

With core experience in travel, hospitality, food & beverage, sport, retail and wellbeing sectors, Sway PR recently added biotech businesses SynaptixBio and Etcembly to its portfolio.

Mark, a fellow of the Chartered Institute of Marketing, added: The clients we work with are all keen to make a difference via the work they do and this comes in many forms.

“Whether through their products or the way they do business, we help our clients to create real change through brand awareness and an enhanced reputation all leading to commercial success.

“The biotech sector is no different, with our clients in this field conducting groundbreaking research into various diseases which is just incredible.”

As well as continuing to grow its client base, Sway PR also aims to expand its in-house team over the next year, enhancing its growing reputation as one of UK’s top performing small agencies.

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