The brief

The team has worked with some of the biggest names in the world of outdoor pursuits including WL Gore and its partner brands. Concentrating on outdoor clothing Sway director Mark Hayward managed a campaign to maintain the market leading reputation that Gore Tex technologies command in the industry.

Amongst other media relations led projects, the team opened the lab doors to WL Gore’s testing and research facilities giving handpicked media a unique a look behind the scenes.

Words from the client

“The team were passionate about the outdoors industry and really understood the technology and products they worked with. They took creative and well thought through ideas and used their close media contacts to generate great results.Mark was an integral part of the Gore marketing team which has contributed to the success of the brand to date. I’d highly recommend Mark.” WL GORE – HENRI B
  • Project Title Gore-Tex media relations
  • Category Outdoor Consumer media relations
  • Client Details WL-GORE
  • Project Type Consumer and specialist media relations