Visit Lapland


The client

Visit Lapland has the world’s largest collection of guided activities, tours and experiences Arctic available across Lapland (Norway, Sweden & Finland) with live availability and bookable online through

With more than 1200 activities available to book online, Visit Lapland has live availability and instant booking confirmations – whilst working with local tourism authorities and organisations to promote Lapland as a travel destination.

The brief

Sway are briefed to deliver an awareness campaign to increase the visibility of the website and brand through media relations and influencer engagement.

The results

The campaign has seen increased referral traffic to the website as a result of targeted media visits and new product launches. Coverage from the campaign has seen results appear in the Sun, Metro, Express, Times, Lonely Planet, Points Guy, Luxury Travel Mag, and Go Nomad to name a few.

  • Project Title Visit Lapland PR campaign
  • Category Travel
  • Client Details Visit Lapland AB
  • Project Type Travel & Leisue