Strider Balance Bikes
Having been in the UK for two years with no real traction on the market, Strider, innovators in children’s no pedal balance bikes, asked Sway Communications to build the profile of the brand in the minds of parents and children across the UK.
Sway organised and implemented the first ever series of balance bike races in the UK, the Strider Cup Series, Sway grew the series to 15 events in the first year generating national coverage on BBC breakfast, the Telegraph, the Times and the Metro, and regional coverage across the UK including quality regional radio, TV and print coverage.
Since the start of the campaign, Strider has amassed a sizable community of riders across the UK who regularly engage with the brand.
Words from the client
“In the short space of time Sway has joined the team they have really made things happen. Awesome work!” STRIDER BALANCE BIKES – OLAKUNLE
- Project Title Strider Balance Bike events and media relations
- Category Media relations and event management
- Client Details Strider
- Project Type Consumer media relations