Starbucks Store Launch

Starbucks Store Launch

The Brief

The team were engaged for a project to launch a new Starbucks outlet gaining positive and well timed media coverage involving community tie-ins.

The Solution

Gathering many of the local community groups to the site on launch day we created a patchwork piece of art which was exhibited locally generating a positive reception to the new café and ongoing media coverage. The media relations resulting from the launch event not only drove initial awareness and footfall, but also initiated a wide range of community partnerships and engagement activities that embedded the new cafe within the region.