Sainsbury’s CSR & Store PR Training

Sainsbury’s CSR & Store PR Training

The Brief

We were briefed to support the Sainsbury’s brand across the North West across key landmarks and issues including their “no waste to landfill” and “Active Kids” campaigns, and drive PR support locally, and train key staff members, to identify and maximise any store specific stories as they occurred.

The Solution

Sway drove media coverage in all key titles from print in the MEN to an exclusive feature with ITV news. Local media training and support also resulted coverage across local and regional titles across the region as well as a more proactive internal community relations team who were able to take simple stories to the media themselves.