National Lottery

National Lottery

The brief

Mark and the team at Sway managed a regional media relations campaign across the North West and Yorkshire for Camelot and the National Lottery through the Paratus regional media network, including planning and implementing jackpot press conferences; 5 and bonus ball photocalls and new product launches.

The solution

Whilst generating widespread coverage, Sway maintained tightly managed events briefing and managing winners who were, in many cases, dealing with media attention for the first time.

Sway were also able to launch the most successful regional new product launch in the history of National Lottery PR up to that date, using their creative campaign and regional knowledge to take a photo call on tour around the North West gaining attention across the North West.

Words from the client

“Not only was Mark able to use his excellent knowledge of the region to help our clients in their local communications, securing significant media coverage, he also played a key role in developing tactics and campaigns that were implemented across the UK.”


  • Project Title National Lottery PR & Media Relations
  • Category Consumer PR
  • Client Details National Lottery
  • Project Type Media relations and strategy