Ian Knapper Stonemason
The client
Ian Knapper is a specialist staircase designer who creates stunning bespoke modern designs using natural stone. As a company, the specialist team design and craft beautiful stone staircases, fireplaces and lighting combining design skills, craftsmanship and service to deliver exquisite bespoke products for residential commercial and public spaces.
The brief
The brief for Ian Knapper was to support wider marketing and sales functions with quality coverage to promote and position Ian Knapper as an expert within trade, architect and luxury consumer lifestyle publications.
The results
Through news and feature opportunities, Sway developed a close working relationship with a variety of media across building, design and architecture titles. This quickly resulted in the opportunity to develop regular content for specialist title – Natural Stone Specialist – through which the team were able to drive regular expert led messaging.
The campaign supported other functions to drive enquiries and interest in using stone as a construction medium.
- Project Title Ian Knapper PR awareness campaign
- Category Consumer media relations
- Client Details Ian Knapper
- Project Type Consumer and specialist media relations
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