The team were asked to create a launch event that would bring together notable celebrities, businesses and media, and put the Liverpool Hilton at it’s centre.
We partnered with complementary brands to add value to event and stretch budget whilst engaging further celebrities to the event. With a Liverpool connection, the Sugababes headlined the entertainment at the launch event which attracted a red-carpet guest list that was the envy of the city.
Media coverage covered the regional and national lifestyle and celebrity titles with front pages of OK! and Hello magazine, Daily Mirror, The Sun, The Guardian, Marie Claire. The high-profile event resulted in the venue being booked out for meetings, conferences and day guests.
- Project Title Liverpool Hilton Launch event and PR
- Category Hospitality
- Client Details Liverpool Hilton
- Project Type Launch event and PR supprot