Heavenly Desserts

Heavenly Desserts

The Brief

The brief for Heavenly Desserts was threefold. Firstly to run a brand session to clarify the brand values that could then be communicated across the company; secondly to plan and support a store launch programme for new franchise stores; and thirdly to support existing stores with media relations to drive awareness and interest in the Heavenly Deserts concept.

The Solution

Sway brought together the senior team within Heavenly Desserts for a brand development day which has already informed key decisions within the business. Our team developed a launch ‘play book’ which laid out the framework of the marketing around a launch which allowed for local flexibility, yet gave a structure and clear actions for a new store launch plan. Finally, through media relations, sway worked with bloggers and regional newspapers to test and review product, launched new product ranges and created a PR stunt to drive interest and news coverage around National Chocolate day, all of which drove awareness of the brand and footfall into key stores.