Forbes Dawson

Forbes Dawson

Background

Brief

Raise awareness of tax specialist Forbes Dawson within the business and accountancy community, and grow its position as an industry leader. 

Strategy

We created a range of punchy news stories around UK tax issues and developed relationships with leading financial and political journalists to supply reactive expert comment around key milestones, such as the UK Budget announcement, the Government’s subsequent U-turn and the Autumn Statement. 

Outcome

In five months, we have secured 21 articles, with an estimated global audience of 42.2 million, including 32 brand mentions and three backlinks across some of the UK’s biggest news platforms. 

High-profile outlets include FTAdvisor – part of the Financial Times Group – Sky News, This is Money, the Mail on Sunday, Daily Express, Taxation, Treasury Today, IFA Magazine, Accountancy Daily and BBC Radio Manchester. 

Words from the client

Tom Minnikin, partner at Forbes Dawson: 

“We have been incredibly impressed with the work and results secured over a relatively short period. 

“Sway PR’s dedicated attitude and excellent knowledge of the media across an array of formats have made the agency a great asset.  

“From generating articles in top-tier national titles to providing expert comment to a wide variety of major outlets to developing opportunities withing the trade press and providing friendly support throughout, Mark and the team have consistently surpassed expectations. 

“We look forward to further developing our successful working relationship.”