Esther Ghey – Peace and Mind UK

Media relations support for Esther Ghey and her campaigns (Peace and Mind UK)

Having lost her daughter, Brianna, in a brutal murder on the 11 Feb 2023, Esther wanted to leave a positive legacy. She wanted to channel her voice to campaign for better safeguarding for children using mobile phones, and giving children mindfulness skills to better cope with the inevitable pressures of life.

On behalf of MiSP, a charity she was raising money for, the team at Sway supported Esther with media training and managed all of her media relations through the trial and then onto her campaigns.

Esther used her voice to get the nation talking about issues fae by our young people resulting in meetings with both Sir Kier Starmer and Rishi Sunak; heads of some of the UK’s biggest tech companies.

During her meeting with Rishi Sunak, the Prime Minster prised Esther’s work in raising awareness around vital issues in the media.

Esther was able to drive media coverage across almost all of the national media titles. Notable appearances on Laura Kuenssberg, Newsnight, BBC Breakfast, ITV, GMB, Sky News and Loose Women all supported her campaigns which gained nationwide public support.

The vast majority of our support for Esther was done as a charitable project at no cost.

“I had the pleasure of working with Sway PR, and the experience exceeded all expectations. From the very beginning, their team demonstrated professionalism, creativity, and a deep understanding of my needs, all met with sensitivity.

A standout service was their media training – they provided expert coaching on interviews, messaging, and public speaking. This helped me to gain the confidence to engage with the press on a national level.

Their strategic approach to media relations helped my campaign gain valuable exposure and connect with the right audiences. They not only secured national media placements but also provided insightful guidance on messaging.

What sets Sway PR apart is their dedication and responsiveness. They were always available to offer expert advice, tackle challenges proactively, and adapt strategies as needed. Their passion the campaigns success was evident in every interaction.

I highly recommend Sway PR.”

Esther Ghey, campaigner and founder of Peace and Mind UK