Decathlon Store Launch PR

Decathlon Store Launch PR

The Brief

Sway supported Decathlon with media relations activity in the preparation for, and the launch of, its new Bolton store including community and stakeholder engagement, partnerships with local organisations and community groups and a high profile launch with Robbie Savage, fresh from Strictly Come Dancing fame, challenging shoppers to sports around the store.

The Solution

The build-up and launch of the store generated a ground-swell of public support with a wide range of community groups, teams and guests helping to give the store a strong initial trading period. Decathlon Bolton has since developed a strong reputation in the region for its product range (70 sports under one roof) its service and value.