Costa Coffee Store Launch PR

Costa Coffee Store Launch PR

The Brief

Tasked with the job of launching a new drive through Costa coffee shop in Chester, the first in the North West, Sway took on the challenge and created a media relations led opportunity that captured the imagination of the regions media.

The Solution

Working with a regionally renowned horse race trainer and jockey as the first customer through the drive through, the team brought the regions love of flat racing to the launch. The launch project generated coverage in all of the regions key titles resulting in one of the most successful opening weeks of any launch countrywide.

Words from the client

“The Chester Drive Thru has seen record sales for the area and is trading above par and way ahead of expectations. I have put this down to the fab PR launch.”

COSTA – MELISSA M