Color Run Event PR

Color Run Event PR

The Brief

Sway were asked to support and manage a pre-event, event, and post-media relations campaign for the Color Run including the briefing of a team of Getty photographers throughout the event.

The Solution

Through a planned media management campaign, the Color Run in Manchester gained regional, and national recognition as the most colourful sporting event in the UK with TV, print, radio and online media covering the event including both BBC and ITV regional news, a photo spread in the MEN with a first person online news post covering her experience; blogs and radio also featuring the event through striking imagery and interviews.

  • Project Title Color Run Event PR
  • Category Media relations
  • Client Details Color Run
  • Project Type Sport media relations