Black Opal

Black Opal

The client

Black Opal are a tailor-made travel company developing, exclusive travel experiences, curated by experts who don’t follow the crowd. Their hand-picked team of travel experts have decades of experience when it comes to providing travel services at the highest level where they specialise in sports travel, with a complete experience at any event worldwide.

The brief

Sway were appointed by Black Opal to help launch the business through an effective low budget campaign focusing on the experience behind new cricket experiences in March 2020.

The results

Through a targeted media visit, Sway developed a significant travel writer to travel to Sri Lanka ahead of the England Test Match series to cover his experience in the country and how sport was supporting the regions tourism growth. It resulted in a travel cover story in the Telegraph! Additional coverage in national media including the Mail was secured following interviews with ambassadors ahead of the tour.