Batribike

Batribike Product Launch

The Brief

Sway were briefed to launch new products into the consumer bike market with a focus on engaging leisure customers and commuters to enquire about new products in retail partners and through the Batribike website.

The Solution

Through a regional and and national leisure focused media relations campaign, Sway generated coverage in a number of lifestyle, regional, camping, boating and trade titles increasing traffic and consumer interest in Batribike products as well as engaging a new and existing retailers in its network.