Batribike Product Launch
Sway were briefed to launch new products into the consumer bike market with a focus on engaging leisure customers and commuters to enquire about new products in retail partners and through the Batribike website.
Through a regional and and national leisure focused media relations campaign, Sway generated coverage in a number of lifestyle, regional, camping, boating and trade titles increasing traffic and consumer interest in Batribike products as well as engaging a new and existing retailers in its network.
- Project Title Batribike Product Launch
- Category Media relations
- Client Details Batribike
- Project Type Luxury & Sport media relations