Helen Jenkins

Athlete Helen Jenkins (OBE)

The client

Two-time Triathlon World Champion (2008 & 2011) Helen Jenkins is one of Britain’s most celebrated triathletes having represented Team GB at the Olympic Games (2008, 2012 & 2016) and World Championships (since 2009) and Wales at the Commonwealth Games.

Helen was the British Junior Champion in 2003 and the Elite Champion in 2006, after having been the elite silver medallist in 2005. Jenkins also boasts several prestigious non-International Triathlon Union (ITU) event wins including winning the 2009 London Triathlon.

The brief

Sway were asked to support the sponsorship team in promoting Helen in media across a national and sporting context to deliver value for existing, and help attract new, sponsors for her come back seasons and beyond.

The results

The media relations campaign resulted in a full comeback story published in the Telegraph as well as a raft of coverage through a variety of national regional and sports media supporting sponsor messages and awareness. Since initiating the campaign, Helen has added three additional headline sponsors as well as a raft of additional minor supporters.