The accounting landscape is busy, and competition is fierce. In the UK, there’s estimated to be over 40,000 firms, ranging from small local practices to larger, global organisations which means standing out is the first major challenge for accountancy firms hoping to attract new clients.
At Sway PR we welcome both staff and clients with an open mind and we listen carefully to the things that are important to them. For us, it’s about creating a safe space where people feel valued, respected, and empowered to be their authentic selves - because that’s when real growth happens.
The past ten years has seen unprecedented changes in the world of Public Relations, and while 2025 was nothing short of transformative, the first half of this year has already proven itself to be a year of change for the industry.
Following two years of strong growth, Manchester-based Sway PR has signed a new business development partnership with leading business development consultant Simon Edmondson, who will represent the company across the North West.
The Sway PR team today took on the big issues facing the biotech and pharma industries including Trump's proposed NIH cuts which has the potential to slow the progress of rare disease development.
Off the back of a string of new business wins and company growth, Manchester-based Sway PR has appointed Andrew Peacock as account manager to support and develop its growing number of B2B clients.
Volunteering with the EY Foundation reminded me that confidence, guidance and opportunity can transform potential into success. Supporting young people today helps shape the leaders, innovators and storytellers of tomorrow.
We truly value our team and this year ran a survey into satisfaction around a number of key business areas. We are delighted with all the incredible feedback and thank every member of our amazing team for all their hard work and efforts in delivering world class results for our clients.
This is the first year we have officially reported on our ESG progress as a business as we look to track and monitor our environmental, social and governance markers to plan and create even more positive impact.
They say never meet your hero. However we were far from disappointed when we managed media interviews for world renowned, three Michelin starred chef, Heston Blumenthal, to discuss his bipolar diagnosis. What a legend!
Award winning Manchester PR agency, Sway PR, has continued the expansion of its team with the appointment of Chloe Groom as Account Manager. Chloe originally joined Sway in 2022, and after a year with the company, took time out in 2024 to travel in Australia and New Zealand.
Award-winning Manchester PR agency Sway PR has appointed Vicky Sales as Senior Account Executive, expanding the team in the Manchester office.
Sports brands hoping to grow face fierce competition, but leveraging a digital PR strategy can be a game changer. The global sports market reached nearly $484 billion in 2023, and it is only predicted to expand.
Chloe is a highly experienced senior PR manager, blending her knowledge of various industries with a keen understanding of social media dynamics to drive extensive national media coverage for clients.
With over 35 years in business, the last 15 of which have been at a senior level in PR, Guy is an experienced PR consultant with a specialism in creating engaging content for B2B clients and driving extensive business and trade media coverage.
With extensive experience in both B2B and consumer PR, Mark is a Fellow of the Chartered Institute of Marketing who has supported travel destinations, hospitality, business and professional service companies with quality, and award-winning, PR and media relations support over the past 25 years.
Mia’s love of storytelling has taken her on a real career journey. From journalism through to digital marketing and branding, she has worked with some large international corporations and household names. She has been head of consumer PR at Sway for over 3 years looking after clients within the hospitality, travel, performance nutrition, retail and food & beverage sectors.
Andrew is an experienced B2B PR and communications professional who has spent more than seven years helping organisations across a diverse range of industries build their reputation, strengthen stakeholder relationships and generate meaningful media coverage.
Vicky is a senior account manger in the consumer team at Sway PR, bringing together a background in journalism and a strong grasp of public relations to deliver outstanding media coverage for her clients.
An overlooked benefit of enhancing your reputation through great media coverage is when a business is being prepared, and going out to market, for sale.