New Signing for Sway PR’s Sports Marketing Team

Sway PR, an award-winning Manchester based PR agency, has appointed Mark Wardle to its Sports PR department, adding yet more talent to the growing Manchester team. 

On top of recent investment in an expansion into Scotland, Sway PR’s newest appointment shows a real commitment to growing in Manchester, where the agency was founded in 2011.

“Manchester is home to some of the country’s biggest sports clubs, brands and governing bodies. It’s a natural base for our growing sports team and we are delighted to have Mark join us to realise our vision for Sway’s Sports PR team,” said Mark Hayward, managing director at Sway PR.

He added; “Mark brings not only a wealth of experience and talent, but a real passion for the sector, something that made him an obvious choice for the role.”

Wardle previously worked for Jargon PR, a leading Tech PR Agency, and for the worldwide media agency Publicis Groupe, yet has always wanted to move into Sports PR.

He commented, “It’s been an incredible start, working on a project that’s secured international media coverage including highlights on BBC News 24, Channel 4 News, the Guardian, Independent and Daily Mail to name a few.

“It’s an exciting move for me, and I look forward to applying my experience in traditional media relations, social media management and content management, to Sway PR’s clients.”

Sway PR is growing rapidly, recording a 350% increase in turnover since 2020.

In 2022 the company was recognised with a win at the Creativepool awards, judge Sabine Huckmann calling their work “PR craftmanship”; and more recently in 2023 winning a silver at the CIPR North West PRide awards.

Sway recently restructured to create three divisions; Consumer, Sport and B2B.

Hayward added; “Mark has a fantastic track record of delivering for his clients. He has already fitted seamlessly into the team and we look forward to his valuable contribution.”

Mark will be heading up the Sport team at Sway PR with the view of growing the department and continuing their award-wining work.  

“We have ambitious growth plans ahead and Mark is a key part of delivering our vision for Sway PR,” adds Hayward.  

“Not only are we delighted to be adding his experience and PR acumen to the team, but Mark also brings social and paid media management to our portfolio – broadening the scope of work we can take on.” 

Sway PR is already working with many leading sports clients, including Portfolio Sport, Acme Whistles and Precision Fuel & Hydration, and anticipates adding more as it heads into an exciting sporting year.

Wardle added; “I’m delighted to be joining Sway PR; the people and culture are fantastic, and they are always committed to doing their very best for every client, an ethos I share wholeheartedly. 

“I’m joining Sway PR at a very exciting time as they expand the amazing work they are doing in the UK and internationally – it’s great to be part of it. Heading into an Olympics year, I’m very excited to be helping to create amazing work for our clients.”