Mia Hodgkinson (head of consumer PR)
Mia’s love of storytelling has taken her on a real career journey. From journalism through to digital marketing and branding, she has worked with some large international corporations and household names. She has been head of consumer PR at Sway for over 3 years looking after clients within the hospitality, travel, performance nutrition, retail and food & beverage sectors.
She has previously worked on high-profile campaigns with Ben Sherman, Asda and various hospitality venues and food festivals across the UK, including media relations for “pop-up king” Jimmy Garcia.
Wellbeing is very important to Mia. She was part of the wellbeing committee at Asda that implemented the company’s first ever mental health policy for its colleagues and she now manages PR for client Bipolar UK supporting their mission to reduce the delay to diagnosis and ensuring specialist care is made available for those living with the condition. Her work for the charity was recognised at the Chartered Institute for PR PRide awards in 2023, gaining silver in the ‘not-for-profit campaign’ category.
Outside of work Mia loves spending time outdoors hiking in Yorkshire where she lives with her husband and young son. She also enjoys bouldering, great food and travelling to and exploring new, sunny destinations.
