Guy Robb (head of B2B PR)
With over 35 years in business, the last 15 of which have been at a senior level in PR, Guy is an experienced PR consultant with a specialism in creating engaging content for B2B clients and driving extensive business and trade media coverage.
Prior to joining Sway, Guy worked at Director/Senior Management level.
During his eight years at Ingenico (the world’s largest Payment Systems company) he was joint Managing Director of Northern Europe (the largest region) for 6 months, and for 4 years Director of Product Management. It was here that his passion for PR was ignited.
In the last 15 years Guy has worked with companies of all sizes across the world, predominantly in a media relations role, but also writing website content, articles, corporate brochures, and other collateral.
His business and PR experience have seen him support and attend many trade shows and conferences across the tech and business service sectors.
Recently, as head of B2B PR at Sway, Guy has led a range of campaigns from a biotech researching a cure for a rare brain disease, to the trade body representing ground handlers in the aviation sector in the UK.
His recent campaign included placing national media coverage in The Telegraph for a WhatsApp marketing company who specialises in conferences and events.
Outside of work, Guy loves nothing more than spending time with his family, walking in his native Scottish hills – and an afternoon coffee and scone.
