Consumer PR

Consumer PR

AWARD-WINNING CONSUMER PR

Telling your story to a global audience through compelling media coverage

Sway PR is an award-winning PR agency with global reach delivering Consumer PR campaigns across the UK and internationally.

Working with charities, brands, businesses and individuals – Sway PR helps tell their story to a huge global audience, in a way that engages, inspires and changes perceptions.

MEDIA RELATIONS

We drive extensive regional, national and international media coverage for people, brands and businesses who sell products or services direct to the end user.

Our work is regularly featured on national TV and radio, into newspapers, online and in lifestyle magazines – which has been recognised as industry leading through industry awards at the CIPR PRide, Creativepool and The Drum Awards.

As a result of this, our clients have grown revenue, expanded into new markets and built enviable reputations.

MEDIA TRAINING

We work with incredible people and help them feel comfortable and confident with the media, allowing them to tell their story effectively. 

Media training not only helps them to get across their message, it also helps build valuable interviewees for the media, increasing the quality and quantity of consumer PR placements – ultimately increasing their reach. 

SOCIAL MEDIA CONSULTANCY & SUPPORT

We also run social media campaigns to help businesses use their platform to engage and grow a loyal following through a range of channels. 

We do this through social media training and/ or social media content creation and posting on behalf of our consumer brands. 

We deliver

HIGHLAND KINGS ULTRA PR CAMPAIGN - by the numbers

Sway was approached by wilderness experience organiser, Primal Adventures, to promote a luxury ultramarathon to high-net-worth individuals. This was initially targeted towards UK residents before being expanded internationally, helping to secure bookings for the event.

88

MEDIA PLACEMENTS

475 million

GLOBAL REACH

205

BRAND MENTIONS

£ 200 k

Bookings

Why use consumer PR to build your brand

THE BENEFITS OF CONSUMER PR

Sway PR have over 24 years experience in Consumer PR. We have helped brands and businesses grow, diversify and launch in to new markets.

Consumer PR will:

  • Increase awareness of your product, business or brand
  • Build credibility behind your product, business or brand
  • Increase your digital footprint
  • Support your SEO campaign making you more visible in google rankings
  • Help educate and teach people about your product, business or brand
  • Ultimately, consumer PR will help drive more sales

Driving regional, national and international media coverage

CONSUMER PR & MEDIA RELATIONS

Great PR isn’t just about telling people who you are. It’s about creating powerful conversations and compelling narratives that explain what you do and why.

By telling your story, Consumer PR not only helps increase awareness around your brand, but will also engage an audience on a much deeper level.

Consumer PR can introduce new customers the the brand, educate and inform, drive brand loyalty – all adding to your sales and profit.

We are privileged to work with some of the most inspiring consumer brands – giving them the recognition and platform they deserve.

Bringing emotion and personality to consumer PR

STEP ONE OF CONSUMER PR - KNOW YOUR AUDIENCE

All effective PR campaigns start with a deep understanding of your audience. Who is it that buys, or could buy, your product.

The narrower and more specific you can be with this the better. If you sell to more than one audience, then split them out and identify multiple audience groups.

Now you know who they are, it’s time to get onto their heads. What do they like? What motivates and engages them? What do they read? What sources do they trust?

This is the basis of any good PR and communications strategy.

Think like a journalist

IDENTIFYING A COMPELLIG NEWS HOOK

As your PR team, we are essentially your personal, in-house journalist.

As such our job is to put ourselves into the shoes of the editors of teh publications we want to feature in, and identify stories that are compelling to their readers.

We uncover the nuggets of information that both tell your story, and will make for interesting and compelling content.

This can be time sensitive news articles, topical feature content, reactive opinion to world events, even product reviews and tests.

Through quality media relations, Sway PR has supported products, brands, charities, and individuals build strong positive brands. 

Consumer PR in action

Take a look behind the scenes at Sway PR

Let's connect.

Use the link below to
schedule a call with Sway PR founder
Mark Hayward.

Don't just take out word for it.

“Sway PR planned and executed a number of very successful media days for us. A who’s who of media have attended and this has resulted in some excellent coverage and brand awareness.”

Andy Blow, CEO and co-founder of Precision Fuel & Hydration

Results that speak for themselves

Discover how we’ve helped brands make headlines, raise their profile and achieve their goals.