Charity PR

Charity PR

MEDIA RELATIONS

We help charities, Community Interest Companies (CICs), and not-for-profits gain widespread media coverage in national, local, and sector-specific publications. By securing meaningful press opportunities, we raise awareness of your mission, amplify your impact, and engage key stakeholders, including donors, policymakers, and the communities you serve.

Our award-winning PR strategies have been recognised by the CIPR PRide, Creativepool, and The Drum for their effectiveness in driving real change.

MEDIA TRAINING

We provide expert media training to help your spokespeople feel comfortable and confident when engaging with journalists, ensuring they communicate your organisation’s message clearly and persuasively.

Effective media training not only strengthens your brand’s voice but also helps build trusted, go-to spokespeople that media outlets turn to for expert insights. This leads to increased visibility and influence in your sector.

SOCIAL MEDIA CONSULTANCY & SUPPORT

We empower charities and not-for-profits to harness the power of social media to engage supporters, build communities, and drive meaningful conversations. Whether through training your team or managing content creation and posting on your behalf, we help you craft compelling digital campaigns that inspire action and build lasting relationships.

AWARD-WINNING PR FOR CHARITIES & NOT-FOR-PROFITS

Telling your story to a global audience through compelling media coverage

Sway PR is an award-winning PR agency with global reach. We specialise in delivering tailored PR campaigns for charities, CICs, and not-for-profits, helping them share their stories with a wider audience. Whether you want to raise awareness, increase donations, or influence policy, we ensure your message reaches those who matter most.

Why use PR to build your charity

THE BENEFITS OF CHARITY PR

With decades of experience, we have helped charities and CICs grow, secure funding, and amplify their impact. A well-executed PR strategy can:

  • Raise awareness of your cause and campaigns
  • Build credibility and establish your organisation as a thought leader
  • Expand your digital presence and media reach
  • Improve SEO, increasing online discoverability
  • Engage donors, volunteers, and stakeholders effectively
  • Drive partnerships, funding, and policy influence

Strategic PR ensures your charity or not-for-profit stands out in a crowded landscape and reaches the right people.

Why PR matters

WHY USE PR IF YOU ARE A CHARITY

  • PR is crucial for raising awareness, driving engagement, and building credibility for your cause.
  • A well-planned PR strategy helps shape public perception, attract supporters, and gain media attention.
  • PR simplifies complex messages for wider audiences, ensuring clarity and engagement.
  • Effective PR fosters trust, manages reputations, and strengthens stakeholder relationships.
  • With PR, charities can increase fundraising efforts, advocate for policy change, and inspire action.

Stand out and make an impact

FOCUS ON YOUR UNIQUE STORY

Success in the charity and non-profit sector depends on effectively communicating what makes your organisation and mission unique. Your story is the foundation of your PR strategy and should inspire, engage, and resonate with your audience.

Ask yourself: If I were speaking to a major donor, a policymaker, or a key partner, what would I say to convince them to support my cause?

By crafting a powerful, authentic narrative, we help you secure media coverage that makes a difference, positioning your organisation as a leader in its field.

Making a difference

THE POWER OF PR FOR CHARITIES AND CICS

A strategic PR approach helps amplify your impact, increase donations, and strengthen stakeholder relationships. By translating your mission into compelling stories, we engage the media, the public, and decision-makers to support and advocate for your cause.

Effective PR builds trust, enhances credibility, and ensures your organisation’s message reaches the right people at the right time. Ultimately, PR can transform awareness into action, empowering you to create lasting change.

PR IN ACTION: MAKING A DIFFERENCE

See how we’ve helped charities, CICs, and not-for-profits raise their profile, attract supporters, and drive meaningful impact through our strategic PR campaigns.

BOOK A FREE CONSULTATION WITH OUR CHARITY PR TEAM

LET'S CHAT TO SEE HOW PR CAN HELP YOU

We offer the chance for any charity thinking of marketing and PR to join us for a free audit and consultation to discuss how PR could help them achieve their goals. Book in a time today.

DONT JUST TAKE OUR WORD FOR IT...

Here's a word from one of our Charity PR clients

“I had the pleasure of working with Sway PR, and the experience exceeded all expectations. From the very beginning, their team demonstrated professionalism, creativity, and a deep understanding of my needs, all met with sensitivity. A standout service was their media training – they provided expert coaching on interviews, messaging, and public speaking. This helped me to gain the confidence to engage with the press on a national level.

Their strategic approach to media relations helped my campaign gain valuable exposure and connect with the right audiences. They not only secured national media placements but also provided insightful guidance on messaging. What sets Sway PR apart is their dedication and responsiveness. They were always available to offer expert advice, tackle challenges proactively, and adapt strategies as needed. Their passion the campaigns success was evident in every interaction.”

Esther Ghey, Founder of Peace & Mind UK