Manchester-based agency Sway Communications has marked its 10 years in business with a rebrand, new clients and two new hires.
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HOW TO GO FASTER
How do you get to market faster than the competition? How do you become more efficient? How do you save time, money and frustration? In my view, it all comes down to the decisions we make and how we make them.
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DRIP, DRIP, DIRP
Everything we do in media relations is done to change a behaviour or perception. You might want to attract more customers or attendees to an event; change a perception or build a personality around a business, whatever your goal there needs to be a tangible end result from your efforts.
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DON’T BECOME BACKGROUND NOISE
Have you ever been in a meeting that has dragged on? You are half an hour in, but nothing has really progressed or been resolved. Then one of the attendees, who has thus far remained quiet, pipes up with one line that’s a game changer. A simple thought that makes the whole room stop and think.
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