Public Relations is something all brands should consider as part of their long-term business strategy, but many brands don’t know the difference between what PR can offer versus advertising. So, we thought we’d pull together a blog post that clearly defines the two, helping you decide which route to choose.Read More What is the difference between advertising and media relations?
SUSTAINABILITY VS ‘GREENWASHING’: SPOTTING THE SIGNS
Earlier this year, the founder of Patagonia, Yvon Chouinard, got us all talking when he announced he was giving away the company to fight climate devastation.
As well as being a huge step for sustainability in a sector dominated by fast fashion and throwaway culture, it’s a perfect example of a corporation taking genuine environmental responsibility in a sea of ‘greenwashing’.Read More SUSTAINABILITY VS ‘GREENWASHING’: SPOTTING THE SIGNS
SWAY PR WELCOMES NEW PR TALENT TO THE TEAM
Manchester-based PR agency Sway PR has expanded, with a new Sheffield office and the appointment of Chloe Groom as senior account executive.
SWAY PR SCOOPS NATIONAL AWARD
Manchester-based PR agency Sway PR is celebrating its latest win at the 2022 Creativepool Awards for its work on the Highland Kings Ultra – dubbed “the world’s first luxury ultramarathon”. It was awarded Bronze in the category: Creativepool PR campaign of the year.
SWAY PR LANDS NATIONAL CHARITY CLIENT
Manchester-based communications agency Sway PR is celebrating adding national mental health charity Bipolar UK and trebling its client roster over the last 12 months.