Business to Business PR

Business to Business PR

MEDIA RELATIONS

We drive extensive media coverage in trade and business publications to help raise the profile of our clients who are selling their products or services to other businesses.

Our work has been recognised as industry leading through awards at the CIPR PRide, Creativepool and The Drum.

MEDIA TRAINING

We help spokespeople feel comfortable and confident before, during and after media interviews, allowing them to tell their story effectively.

Media training not only helps spokespeople to get across their message, it also helps build valuable interviewees for the media, increasing the quality and quantity of PR placements – ultimately increasing their reach.

SOCIAL MEDIA CONSULTANCY & SUPPORT

We also run LinkedIn campaigns to help businesses grow and engage a loyal following.

We do this through social media training and/ or social media content creation and posting on behalf of our B2B brands.

AWARD-WINNING B2B PR

Telling your story to a global audience through compelling media coverage

Sway PR is an award-winning PR agency with global reach delivering B2B PR campaigns across the UK and internationally.

Working with charities, brands, businesses and individuals – Sway PR helps tell their story to a huge global audience, in a way that engages, inspires and changes perceptions.

Why use Business to Business PR to build your brand

THE BENEFITS OF B2B PR.

Sway PR has over 24 years experience in trade and B2B PR. We have helped brands and businesses grow, diversify and launch into new markets.

B2B PR will:

  • Increase awareness of your product, service, business or brand
  • Build credibility
  • Increase your digital footprint
  • Support your SEO campaign, making you more visible in Google rankings
  • Help educate and teach your target audience about your product, service, business or brand
  • Ultimately, good B2B PR will help drive more sales.

Why business to business PR matters

WHY USE B2B PR

Reputation is everything: in business you will live or die by the strength of your reputation. It can literally make or break a business. PR helps to enhance and manage your reputation through a consistent feed of your company’s values.

Be the expert: Companies trust those who are genuine experts in their field. Celebrate the expertise and experience of your team and show your target customers why they should work with you.

Engage with your audience: Actively participate in conversations, news and comment around key industry topics. Become a trusted voice in your market.

Build your digital footprint: Increase the visibility of your brand by driving quality online coverage that directs target customers back to you.

Set yourself apart from the crowd

FOCUS ON YOUR POINT OF DIFFERENCE

One of the keys to business success is to identify your point of difference – what sets you apart from your competitors.

Ask yourself, “If I were in a room with both my closest competitor and my perfect customer – what would I say to clinch the deal.”

Your point of difference sets you apart from your competitors – get it right and it will become the

central theme in your value proposition and underpin your PR campaign.

You’re off! Now it’s time to drive focussed and meaningful media coverage.

Think like a journalist

IDENTIFYING A COMPELLING NEWS HOOK

As your PR team, we are essentially your personal, in-house journalist.

As such our job is to put ourselves into the shoes of the editors of the publications we want to feature in and identify stories that are compelling to their readers.

We uncover the nuggets of information that both tell your story and make for interesting and compelling content.

This can be time sensitive news articles, topical feature content, reactive opinion to world events, even product reviews and tests.

Through quality media relations, Sway PR has supported products, brands, charities, and individuals build strong positive brands.

B2B PR IN ACTION

Take a look behind the scenes at Sway PR in action with some of its Business to Business PR clients

BOOK A FREE CONSULTATION WITH OUR B2B PR TEAM

LET'S CHAT TO SEE HOW PR CAN HELP YOU

We offer the chance for any business thinking of marketing and PR to join us for a free audit and consultation to discuss how PR could help them achieve their goals. Book in a time today.

DONT JUST TAKE OUR WORD FOR IT...

Here's a word from one of our B2B PR clients

“From the very start of the campaign, Sway PR has exceeded all expectations. The results the team has generated has been absolutely fantastic, while the agency’s tireless and tenacious work to help us achieve our goals has been second to none. 

“Whether it has been preparing us for high-profile interviews for Sky or the BBC – or developing creative and compelling ideas to tell our story, Sway has been a supportive and valued member of our wider team. 

“Sway’s thorough understanding of the media landscape and personable approach immediately helped me  

“We cannot thank the agency enough for helping raise awareness of TUBB4a leukodystrophy and the work being done to tackle it.” 

Dan Williams, CEO of SynaptixBio