Public Relations is something all brands should consider as part of their long-term business strategy, but many brands don’t know the difference between what PR can offer versus advertising. So, we thought we’d pull together a blog post that clearly defines the two, helping you decide which route to choose.
From award wins, trips Silverstone to measure their hydration and the world’s most luxurious ultramarathon - to coordinating major TV interviews for ground-breaking biotech firms, working with the RFU to launch a female rugby referee recruitment campaign and even visiting the Houses of Parliament to present recommendations on how policy makers can improve the lives of people with bipolar. It’s safe to say life at Sway PR has been anything but dull.
Driving awareness of new Biotech firm helping develop the world’s first treatment for TUBB4a leukodystrophy. The media results kicked off with a bang in the new year as BBC World Service aired a fantastic business programme featur...
Raising awareness of the "sweat experts" to educate athletes about hydration. It has been a bumper year for multinational sports nutrition brand Precision Fuel & Hydration. Having developed a unique concept in which we invite...
Launching #INSPIRE, an RFU / ACME Whistles collaboration to attract 500 more female referees into the sport by the end of 2024 It might not come a s a surprise to hear that we love sport, so when we had the chance to partner with th...
Media relations to help the only national charity dedicated to empowering individuals living with bipolar– Bipolar UK We’ve also worked on some incredible projects that have made a marked improvement on people’s lives – none...
Expert positioning through media relations for a leading tax advisor. As well as long-term clients, we were also delighted to welcome several new brands on board. Tax specialist Forbes Dawson was among the many new clients to beg...
One of the most gruelling sports on the planet can also be the most luxurious Then there was the luxury ultramarathon. You read that right… one of the most gruelling sports on the planet can also be the most luxurious. Having w...
As an agency that works largely in the outdoor and sports industry, we love to see examples of genuine action supporting a better future for us all, and our planet – rather than paying “lip-service” to sustainable goals – or as it has more commonly become known as “greenwashing”.
Manchester-based PR agency Sway PR has expanded, with a new Sheffield office and the appointment of Chloe Groom as senior account executive.
Sway PR is celebrating its latest win at the 2022 Creativepool Awards for its work on the Highland Kings Ultra – dubbed “the world’s first luxury ultramarathon”.
Manchester-based communications agency Sway PR is celebrating adding national mental health charity Bipolar UK and trebling its client roster over the last 12 months.
Manchester-based agency Sway Communications has marked its 10 years in business with a rebrand, new clients and two new hires.
Sway has appointed Steve Kelly as its new head of media.
There is no doubt that the world is changing in terms of how clients communicate with their audiences. However, the core skills of PR remain as key to business success than ever before.
The beauty of Britain is in its diversity. If you ask a thousand people, you may well get a thousand different answers as to what makes them feel British. In reality, everyone has their own way of expressing their Britishness.