
The accounting landscape is busy, and competition is fierce. In the UK, there’s estimated to be over 40,000 firms, ranging from small local practices to larger, global organisations which means standing out is the first major challenge for accountancy firms hoping to attract new clients.

At Sway PR we welcome both staff and clients with an open mind and we listen carefully to the things that are important to them. For us, it’s about creating a safe space where people feel valued, respected, and empowered to be their authentic selves - because that’s when real growth happens.

The past ten years has seen unprecedented changes in the world of Public Relations, and while 2025 was nothing short of transformative, the first half of this year has already proven itself to be a year of change for the industry.

Following two years of strong growth, Manchester-based Sway PR has signed a new business development partnership with leading business development consultant Simon Edmondson, who will represent the company across the North West.

The Sway PR team today took on the big issues facing the biotech and pharma industries including Trump's proposed NIH cuts which has the potential to slow the progress of rare disease development.

Off the back of a string of new business wins and company growth, Manchester-based Sway PR has appointed Andrew Peacock as account manager to support and develop its growing number of B2B clients.

Volunteering with the EY Foundation reminded me that confidence, guidance and opportunity can transform potential into success. Supporting young people today helps shape the leaders, innovators and storytellers of tomorrow.

We truly value our team and this year ran a survey into satisfaction around a number of key business areas. We are delighted with all the incredible feedback and thank every member of our amazing team for all their hard work and efforts in delivering world class results for our clients.
