There is no doubt that the world is changing in terms of how clients communicate with their audiences. However, the core skills of PR remain as key to business success than ever before.
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WHAT IS IT TO BE A BRITISH
The beauty of Britain is in its diversity. If you ask a thousand people, you may well get a thousand different answers as to what makes them feel British. In reality, everyone has their own way of expressing their Britishness.
HOW WILL BOOKING TRAVEL CHANGE…
Although the travel industry may not recover fully until a Covid-19 vaccine is out there and seen to be effective, many will now be researching and soon will be booking travel for the summer. This will only increase in pace as we get on top of infection rates – something I believe is on the horizon.
HOW TO GO FASTER
How do you get to market faster than the competition? How do you become more efficient? How do you save time, money and frustration? In my view, it all comes down to the decisions we make and how we make them.
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DRIP, DRIP, DIRP
Everything we do in media relations is done to change a behaviour or perception. You might want to attract more customers or attendees to an event; change a perception or build a personality around a business, whatever your goal there needs to be a tangible end result from your efforts.
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