Media relations to help the only national charity dedicated to empowering individuals living with bipolar– Bipolar UK
We’ve also worked on some incredible projects that have made a marked improvement on people’s lives – none more so than helping the only national charity dedicated to empowering individuals living with bipolar– Bipolar UK.
The campaign not only engaged sports stars, major film producers, and even a songwriter who co-penned a Christmas classic, but it resulted in a highlight moment for us as an agency – taking the findings of 18 months’ worth of research and recommendations to policy makers at the Houses of Commons.
Expert positioning through media relations for a leading tax advisor.
As well as long-term clients, we were also delighted to welcome several new brands on board.
Tax specialist Forbes Dawson was among the many new clients to begin working with us this year.
It was an interesting autumn for Forbes Dawson. Following one failed Budget by former chancellor Kwasi Kwarteng, the subsequent U-turn and his successor Jeremy Hunt’s Autumn Statement, tax was undoubtedly high on the UK news agenda.
This placed the firm in prime position to deliver expert reactive comment to the announcements to a variety of high-profile media platforms, including Sky News, FT Adviser, Daily Express and a range of leading trade publications.
One of the most gruelling sports on the planet can also be the most luxurious
Then there was the luxury ultramarathon. You read that right… one of the most gruelling sports on the planet can also be the most luxurious.
Having worked with the team behind the Highland Kings ultra, which combines the ultimate challenge with lavish aftercare, since last year, the build-up to the inaugural event had been a hit with the media.
In just six months, we secured 148 articles in some of the prestigious titles in the world, including the FT, The Times, BBC News, National Geographic, Business Insider (UK and Japan), Robb Report Singapore and Yahoo! China. The reach came to 508 million.
The event organiser told us every athlete who took part in Highland Kings discovered it through our PR activity. Kudos for the PR!
The campaign led us to winning a bronze award at this year’s Creativepool Awards in September and named as a finalist at the prestigious Drum PR Awards.
Earlier this year, the founder of Patagonia, Yvon Chouinard, got us all talking when he announced he was giving away the company to fight climate devastation.
As well as being a huge step for sustainability in a sector dominated by fast fashion and throwaway culture, it’s a perfect example of a corporation taking genuine environmental responsibility in a sea of ‘greenwashing’.