Author Archives: Mark

Award wins, sweaty journalists, and a parliamentary reception at Westminster

A year at Sway PR

What a year it has been here at Sway PR.

From award wins, trips to F1 mecca Silverstone to make journalists sweat and measure their hydration (yes, really!) and the world’s most luxurious ultramarathon – to coordinating major TV interviews for ground-breaking biotech firms, working with the RFU to launch a female rugby referee recruitment campaign and even visiting the Houses of Parliament to present recommendations on how policy makers can improve the lives of people with bipolar. It’s safe to say life at Sway PR has been anything but dull.

Read More Award wins, sweaty journalists, and a parliamentary reception at Westminster

2022 review of SynaptixBio

Driving awareness of new Biotech firm helping develop the world’s first treatment for TUBB4a leukodystrophy.

The media results kicked off with a bang in the new year as BBC World Service aired a fantastic business programme featuring the founder of SynaptixBio. A big win for our client SynaptixBio which is aiming to develop the world’s first treatment for TUBB4a leukodystrophy.

This set in motion a phenomenal year of coverage for the client, which now includes major features on Sky News, ITV News, BBC News, and Yahoo! News.

In total, we helped SynaptixBio secure 149 articles internationally in 2022, with an estimated audience reach of 2.2 billion. The company was mentioned almost 400 times in media content – and the year isn’t quite over yet.


The results


A selection of coverage


Build awareness and credibility today

Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.


2022 review of Precision Fuel and Hydration

Raising awareness of the “sweat experts” to educate athletes about hydration.

It has been a bumper year for multinational sports nutrition brand Precision Fuel & Hydration.

Having developed a unique concept in which we invited some of the world’s leading sports journalists to literally sweat for several hours in 2021, its popularity among media couldn’t be ignored.

Granted, the idea is slightly more complex and nuanced: We invited journalists from the UK’s biggest media outlets to train in a heat chamber at the Porsche Human Performance centre – one of the UK’s leading sports science labs – to experience the unique heat challenges faced by footballers playing in Qatar.

It was a huge success, with Sky Sports News, BBC News, The Times, Daily Mail and renowned international news agencies Reuters and PA Media chosen from an impressive list of hopefuls to attend.

The popularity of the event led to an entire year of media days focused on major sporting events where heat is a factor.

Throughout 2022, we have worked with titles including ESPN, Business Insider, Sky Sports News, Daily Mail and The Times (again), The Athletic, Daily Telegraph and Daily Mirror to take part in a range of sporting and physical tests.

It helped us secure 41 pieces of top-tier articles in some of the world’s most-read and respected platforms. The estimated global audience reach was 1 billion.


The results


A selection of coverage


Build awareness and credibility today

Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.

2022 review of ACME Whistles

Launching #INSPIRE, an RFU / ACME Whistles collaboration to attract 500 more female referees into the sport by the end of 2024

It might not come a s a surprise to hear that we love sport, so when we had the chance to partner with the Rugby Football Union (RFU) alongside our client ACME Whistles – we jumped at it.

The RFU was tasked with attracting 500 more female referees into the sport by the end of 2024. A huge undertaking, that required a hero moment to launch the campaign.

Linking with our good friends at RUCK.co.uk, we designed a campaign to find and celebrate 50 inspiring female referee stories from around England and gather them all at the home of Rugby (Twickenham) ahead of one of 2022’s highlight autumn internationals.

The stage was literally set, and the incredible female referees stories started flooding in!

The resulting media interest generated over 105 pieces of TV, radio, print and online articles reaching a massive 29 million people.

The  PR activities reached across the country from the East Midlands, to Essex; Devon to Guernsey – inspiring other women to take up the whistle.

The results


A selection of coverage


Build awareness and credibility today

Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.