Having developed a unique concept in which we invited some of the world’s leading sports journalists to literally sweat for several hours in 2021, its popularity among media couldn’t be ignored.
Granted, the idea is slightly more complex and nuanced: We invited journalists from the UK’s biggest media outlets to train in a heat chamber at the Porsche Human Performance centre – one of the UK’s leading sports science labs – to experience the unique heat challenges faced by footballers playing in Qatar.
It was a huge success, with Sky Sports News, BBC News, The Times, Daily Mail and renowned international news agencies Reuters and PA Media chosen from an impressive list of hopefuls to attend.
The popularity of the event led to an entire year of media days focused on major sporting events where heat is a factor.
Throughout 2022, we have worked with titles including ESPN, Business Insider, Sky Sports News, Daily Mail and The Times (again), The Athletic, Daily Telegraph and Daily Mirror to take part in a range of sporting and physical tests.
It helped us secure 41 pieces of top-tier articles in some of the world’s most-read and respected platforms. The estimated global audience reach was 1 billion.
Launching #INSPIRE, an RFU / ACME Whistles collaboration to attract 500 more female referees into the sport by the end of 2024
It might not come a s a surprise to hear that we love sport, so when we had the chance to partner with the Rugby Football Union (RFU) alongside our client ACME Whistles – we jumped at it.
The RFU was tasked with attracting 500 more female referees into the sport by the end of 2024. A huge undertaking, that required a hero moment to launch the campaign.
Linking with our good friends at RUCK.co.uk, we designed a campaign to find and celebrate 50 inspiring female referee stories from around England and gather them all at the home of Rugby (Twickenham) ahead of one of 2022’s highlight autumn internationals.
The stage was literally set, and the incredible female referees stories started flooding in!
The resulting media interest generated over 105 pieces of TV, radio, print and online articles reaching a massive 29 million people.
Media relations to help the only national charity dedicated to empowering individuals living with bipolar– Bipolar UK
We’ve also worked on some incredible projects that have made a marked improvement on people’s lives – none more so than helping the only national charity dedicated to empowering individuals living with bipolar– Bipolar UK.
The campaign not only engaged sports stars, major film producers, and even a songwriter who co-penned a Christmas classic, but it resulted in a highlight moment for us as an agency – taking the findings of 18 months’ worth of research and recommendations to policy makers at the Houses of Commons.
Expert positioning through media relations for a leading tax advisor.
As well as long-term clients, we were also delighted to welcome several new brands on board.
Tax specialist Forbes Dawson was among the many new clients to begin working with us this year.
It was an interesting autumn for Forbes Dawson. Following one failed Budget by former chancellor Kwasi Kwarteng, the subsequent U-turn and his successor Jeremy Hunt’s Autumn Statement, tax was undoubtedly high on the UK news agenda.
This placed the firm in prime position to deliver expert reactive comment to the announcements to a variety of high-profile media platforms, including Sky News, FT Adviser, Daily Express and a range of leading trade publications.
One of the most gruelling sports on the planet can also be the most luxurious
Then there was the luxury ultramarathon. You read that right… one of the most gruelling sports on the planet can also be the most luxurious.
Having worked with the team behind the Highland Kings ultra, which combines the ultimate challenge with lavish aftercare, since last year, the build-up to the inaugural event had been a hit with the media.
In just six months, we secured 148 articles in some of the prestigious titles in the world, including the FT, The Times, BBC News, National Geographic, Business Insider (UK and Japan), Robb Report Singapore and Yahoo! China. The reach came to 508 million.
The event organiser told us every athlete who took part in Highland Kings discovered it through our PR activity. Kudos for the PR!
The campaign led us to winning a bronze award at this year’s Creativepool Awards in September and named as a finalist at the prestigious Drum PR Awards.