They say never meet your hero. However we were far from disappointed when we managed media interviews for world renowned, three Michelin starred chef, Heston Blumenthal, to discuss his bipolar diagnosis. What a legend!
The team at Sway PR had the privilege of announcing news about Heston Blumenthal, becoming an ambassador for Bipolar UK.
An inspirational person looking to now change perceptions and reduce stigma around bipolar.
The team managed interviews with PA Media, BBC News on the BBC Breakfast sofa, BBC Radio 4, BBC Radio 5, Sky News, and GB News.
Initial figures suggest that media coverage has reached in excess of 40 million people.
Yet more great work from the Sway PR team, yet again showing why we believe we are one of the best news generating PR agencies in the UK.
If you want to find out more about how a Sway PR strategy can help you, please get in touch.