About

What we do

We deliver meaningful media relations through an experienced, award winning team that creates change.

Our values

We believe in honesty and transparency; knowledge & understanding; experience & using lessons learned; flexibility; Innovation & breaking new ground; quality & results; and proof.

Recruitment

We are always looking for the best PR talent to join the team. Contact us to find out more.

We deliver

HIGHLAND KINGS ULTRA PR CAMPAIGN – by the numbers

Sway was approached by wilderness experience organiser, Primal Adventures, to promote a luxury ultramarathon to high-net-worth individuals. This was initially targeted towards UK residents before being expanded internationally, helping to secure bookings for the event.

88

MEDIA PLACEMENTS

475 million

GLOBAL REACH

205

BRAND MENTIONS

£ 200 k

Bookings

A NEW APPROACH

Who is Sway PR: More than PR, we are a growth partner

Most businesses don’t have a visibility problem because of the quality of what they offer. They have a visibility problem because the right people simply don’t know about them yet. At Sway PR, we help ambitious organisations build the visibility, credibility and trust needed to grow.

Whether you’re entering a new market, launching a product, educating audiences or standing out from competitors, we use strategic PR to drive measurable business results. Because great PR isn’t about vanity. It’s about being known, trusted and chosen.

CHANGING PR FOREVER

We are different

At Sway PR, we do things differently. We do not just secure headlines; we help businesses grow.

Our bespoke media engagement platform helps us strengthen relationships with journalists, improve engagement and deliver meaningful coverage. However, coverage is only part of the story. We understand how PR builds credibility, generates leads, attracts talent, supports investment and creates new business opportunities, so every campaign aligns with your wider objectives.

We believe strong partnerships are built on shared ambition. We become an extension of your team, investing in your success and helping you raise awareness, grow, attract investment or strengthen your reputation.

Media relations remain central, but our role goes further. We act as brand ambassadors, championing your story, protecting your reputation and helping you stand out in a crowded marketplace.

By combining smart technology, experienced PR expertise, commercial thinking and genuine commitment, we deliver results that make a tangible difference to your business.

OUR BEGINNING

The early days (2012)

Founded in 2012 following the successful sale of his award-winning agency 1090 Communications, Mark Hayward quickly established Sway as a specialist consumer media relations consultancy that was recognised at the PRide awards in its first year for “outstanding consumer relations campaign”.

A BUSINESS FOCUS

Launch of the Sway PR B2B department (2023)

Having made its name through successful campaigns across the sport and travel industries, Sway PR launched its dedicated B2B division in 2023. Since then, we’ve partnered with a growing portfolio of ambitious organisations including SynaptixBio, Linten, Resilience, CACHI AI, Sapio, Gazing, Mark 3 International, ASUK, AMA Capital, Cybit, Prima Cura Training, TMSC  and DMAC Media, delivering strategic B2B PR campaigns that have driven visibility, trust and commercial growth.

INFLUENCER MARKETING

The launch of Sway Influence (2026)

We launched Sway Influence in 2026 to help businesses make the most of the exciting opportunities offered by influencers and content creators. Combining strategic insight with creative storytelling, we bring brands and creators together to produce authentic content that reaches the right audiences and delivers meaningful results.

Let's connect.

Use the Calendly link below to
schedule a call with Sway PR founder
Mark Hayward.