Sway was approached by wilderness experience organiser, Primal Adventures, to promote a luxury ultramarathon to high-net-worth individuals. This was initially targeted towards UK residents before being expanded internationally, helping to secure bookings for the event.
The early days
Founded in 2012 following the successful sale of his award-winning agency 1090 Communications, Mark Hayward quickly established Sway as a specialist consumer media relations agency recognised at the PRide awards for an outstanding consumer relations campaign.
Regional, national & international public relations
From our early days, Sway has delivered results driven regional, national and international media relations campaigns.
We have since delivered projects regionally for B&Q, Coke Cola, Barclays, Marriott, The National Lottery, Costa, Starbucks and the FA to name a few; nationally for MIND, Hilton, and Strider; and internationally for Off the Map Travel, New Zealand In Depth and Virtually Visiting.
In addition to media relations, Sway has developed a strong consultancy and project management reputation through which it has supported a variety of projects most recently in Qatar through IMG and Josoor Institute.
Supporting this, Sway also manage digital marketing campaigns from website development to SEO content and technical planning.
A part of your team: We do not see ourselves as separate to your business, but a department of your own business. No question it too small. No problem is insurmountable. PR with sound strategy that works: Sway is built on a philosophy of creating and delivering quality communications strategies seeking a maximum return on minimum outlay. Over deliver: We develop realistic, achievable communications strategies that work. We are always aiming to go that extra mile to surpass your expectations. Do what we love, love what we do: We still get excited about landing those influential pieces of coverage and will never lose that fire and drive to uncover the next big opportunity. Listening, not hearing: We really listen to what will make a real difference to your business and make communications plans to address what really matters. Innovate, not recycle: Every campaign is unique. Our team develops creative, yet practical solutions that generate results.
We are proud to be working with the best in the business. All our consultants are experienced at delivering quality PR campaigns, with a minimum of 10 years PR and journalism behind them to back it up.
Working with Sway was an absolute joy; truly valuable media training can be a rare gem and the Sway team’s demonstrable expertise did not disappoint. The improvements were tangible and the exercise proved extremely worthwhile.
Genuinely nice guys with a real skill at drawing out the very best in a spokesperson.
BLACKTOWER FINANCIAL MANAGEMENT GROUP
Aimee, Blacktower Financial Management Group
Sway has already proven to be a valuable addition to the team. Not only have they proven their creativity, passion and drive, but have also delivered some great results.
OFF THE MAP TRAVEL
Jonny C, managing director
In the short space of time Sway has joined the team they have really made things happen. Awesome work!
STRIDER BALANCE BIKES
Olakunle A, managing director of Melrose Kids
The team were passionate about the outdoors industry and really understood the technology and products they worked with. They took creative and well thought through ideas and used their close media contacts to generate great results. Mark was an integral part of the Gore marketing team which has contributed to the success of the brand to date. I'd highly recommend Mark.
Henri B, outdoor marketing manager, WL GORE
The Chester Drive Thru has seen record sales for the area and is trading above par and way ahead of expectations. I have put this down to the fab PR launch 😉