About

Founded in 2012 following the successful sale of his award-winning agency 1090 Communications, Mark Hayward quickly established Sway as a specialist consumer media relations agency recognised at the PRide awards for an outstanding consumer relations campaign.

Growing a specialist team based in Manchester, our reach rapidly grew with the addition of associate offices in New York, Singapore and Australia. Sway is now international.

The network established by Sway has opened up the opportunity for global media relations campaigns, at a cost that is achievable.

Our network has allowed clients such as Off the Map Travel make huge impacts in the growth year-on-year as a result of the network established by Sway.

A part of your team: We do not see ourselves as separate to your business, but a department of your own business. No question it too small. No problem is insurmountable.
PR with sound strategy that works: Sway is built on a philosophy of creating and delivering quality communications strategies seeking a maximum return on minimum outlay.
Over deliver: We develop realistic, achievable communications strategies that work. We are always aiming to go that extra mile to surpass your expectations.
Do what we love, love what we do: We still get excited about landing those influential pieces of coverage and will never lose that fire and drive to uncover the next big opportunity.
Listening, not hearing: We really listen to what will make a real difference to your business and make communications plans to address what really matters.
Innovate, not recycle: Every campaign is unique. Our team develops creative, yet practical solutions that generate results.