2022 review of The Highland Kings Ultra

One of the most gruelling sports on the planet can also be the most luxurious

Then there was the luxury ultramarathon. You read that right… one of the most gruelling sports on the planet can also be the most luxurious.

Having worked with the team behind the Highland Kings ultra, which combines the ultimate challenge with lavish aftercare, since last year, the build-up to the inaugural event had been a hit with the media.

In just six months, we secured 148 articles in some of the prestigious titles in the world, including the FT, The Times, BBC News, National Geographic, Business Insider (UK and Japan), Robb Report Singapore and Yahoo! China. The reach came to 508 million.

The event organiser told us every athlete who took part in Highland Kings discovered it through our PR activity. Kudos for the PR!

The campaign led us to winning a bronze award at this year’s Creativepool Awards in September and named as a finalist at the prestigious Drum PR Awards.

The results

A selection of coverage

Build awareness and credibility today

Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.

Leave a Reply

Your email address will not be published.

You may use these <abbr title="HyperText Markup Language">HTML</abbr> tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>