One of the most gruelling sports on the planet can also be the most luxurious
Then there was the luxury ultramarathon. You read that right… one of the most gruelling sports on the planet can also be the most luxurious.
Having worked with the team behind the Highland Kings ultra, which combines the ultimate challenge with lavish aftercare, since last year, the build-up to the inaugural event had been a hit with the media.
In just six months, we secured 148 articles in some of the prestigious titles in the world, including the FT, The Times, BBC News, National Geographic, Business Insider (UK and Japan), Robb Report Singapore and Yahoo! China. The reach came to 508 million.
The event organiser told us every athlete who took part in Highland Kings discovered it through our PR activity. Kudos for the PR!
The campaign led us to winning a bronze award at this year’s Creativepool Awards in September and named as a finalist at the prestigious Drum PR Awards.
The results
A selection of coverage
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