Sway PR – Quality Public Relations

Increase awareness

Giving your brand a platform to tell the world about your business, product or event.

Enhance reputation

Creating a clear communications strategy that works with wider marketing functions to achieve your goals.

Commercial success

Create and implement a measurable communications plan that helps you achieve your business objectives and commercial aspirations.

We specialise in

We work with ethical companies that add value to our lives, giving them a platform to create global awareness through quality news, reviews and features in the media.

HEALTH

Educating a health conscious audience about the benefits of nutrition and wellness brands and products.

SPORT

Helping sports brands, events and athletes reach a wider audience, create engagement and sell more.

BIOTECH

Supporting biotech companies working on new treatments positioning them for future investment and engagement from the medical community.

Mark Hayward, Sway PR managing director

READ MORE >

TRAVEL

Giving travel companies a global platform to promote exciting travel experiences through the media to sell more.

LUXURY

Putting a spotlight on luxury brands to set them apart from their competition in an affluent and discerning market.

FOOD & DRINK

Giving readers a taste of the food and drink industry through targeted media coverage and influencer marketing to position brands and sell more.

Build awareness and credibility today

Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.

Our campaigns

Take a look through a few of our recent campaigns

WHAT YOU GET

Public relations that works

Sway PR gives brands that enhance our lives a platform to shout about their products, services or events.

We do this through meaningful articles in newspapers, online, on TV and radio shows, delivered by a senior team that is focussed on helping our clients achieve their business goals.

Working with Sway PR.

We pride ourselves on honesty, transparency and quality. Here are a few questions we frequently get asked, however we are always on the end of the phone if you want to ask us anything further.

What do you get from PR?

We will create a communications strategy to help you achieve your business goals. Whether to educate, add credibility or create awareness of your brand – we can help.

The experienced team at Sway PR will then work with the media to generate engaging news, features, interviews and reviews in newspapers, on websites, on radio and TV programmes.

How is Sway PR measured?

Sway PR measures campaigns in two ways.

Firstly we measure the media coverage generated for a campaign reporting on a variety of media metrics covering the reach, quality and interactions with the news articles generated.

The second campaign measurement covers the impact of that media coverage on the business goals. We therefore work with our clients to understand which articles have had the biggest impact. This not only measures the value of the PR, but also shapes future strategies and plans.

How much does PR cost?

The cost of PR varies depending on the scale of the campaign, size of the market, and how quickly a brand wants to make an impact.

We create a proactive plan based on our agency day rate – resulting in a recommended budget.

Although we have created campaigns for budgets as little as £1000 per month, we recommend that clients should consider budgeting £2000 or more per month to create real impact.

How long until you see results?

PR is as much an art as it is a science. We aim to drive coverage in the first month for digital campaigns, however the speed of results can depend on the strategy and market.

At Sway PR we recommend that clients commit to an initial six-month campaign after which we can measure the coverage generated and the impact that coverage has had.

Getting started

How do you start working with Sway PR?

1. BRIEF

We want to find out as much as we can about you and what you want to achieve. The clearer you can be, the better the strategy we can create.

2. BUDGET

Let us know your budget. Even if it’s a range – this will help us to focus on the scale and speed of the campaign.

3. STRATEGY & PLAN

Our team will develop a strategy and PR plan. This gives us a blueprint for the campaign with built-in flexibility.

4. TRIAL

We implement the first six months of the campaign, measuring and reviewing media articles and their impact.

Meet the team

We are proud to be working with the best in the business. All our consultants are experienced at delivering quality PR campaigns, with a minimum of 10 years PR and journalism behind them to back it up.

Mark Hayward

Managing Director

Mia Hodgkinson

Head of Consumer

Chloe Groom

Snr. Account Executive

Brands

We have had the privilege of working with some incredible businesses from startups, to some of the world’s most recognised brands. Here are just a few:

Connect with us on LinkedIn

Join the Sway PR team on LinkedIn to find out how PR can help you.

Newsroom

Learn from the team

We are proud to give back to not only to the brands we work with, but the wider sales and marketing community. Join us here to find out our thoughts on the latest issues affecting the world of PR, journalism and marketing.

Feb 15, 2023Feb 15, 2023 Mark

What is the difference between advertising and media relations?

Public Relations is something all brands should consider as part of their long-term business strategy, but many brands don’t know the difference between what PR can offer versus advertising. So, we thought we’d pull together a blog post that clearly defines the two, helping you decide which route to choose.

Dec 8, 2022Dec 8, 2022 Mark

AWARD WINS, SWEATY JOURNALISTS, AND A PARLIAMENTARY RECEPTION AT WESTMINSTER

From award wins, trips Silverstone to measure their hydration and the world’s most luxurious ultramarathon - to coordinating major TV interviews for ground-breaking biotech firms, working with the RFU to launch a female rugby referee recruitment campaign and even visiting the Houses of Parliament to present recommendations on how policy makers can improve the lives of people with bipolar. It’s safe to say life at Sway PR has been anything but dull.

Dec 7, 2022Dec 9, 2022 Mark