Build awareness and credibility today
Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.
Sway planned and executed a number of very successful media days for us. A who’s who of media have attended and this has resulted in some excellent coverage and brand awareness.
From the very start of the campaign, Sway PR has exceeded all expectations. The results the team has generated has been absolutely fantastic, while the agency’s tireless and tenacious work to help us achieve our goals has been second to none.
Whether it has been preparing us for high-profile interviews for Sky or the BBC – or developing creative and compelling ideas to tell our story, Sway has been a supportive and valued member of our wider team.
We have been incredibly impressed with the work and results secured over a relatively short period.
Sway PR’s dedicated attitude and excellent knowledge of the media across an array of formats have made the agency a great asset.
Working with Sway was an absolute joy; truly valuable media training can be a rare gem and the Sway team’s demonstrable expertise did not disappoint. The improvements were tangible and the exercise proved extremely worthwhile.
Genuinely nice guys with a real skill at drawing out the very best in a spokesperson.
Sway has already proven to be a valuable addition to the team. Not only have they proven their creativity, passion and drive, but have also delivered some great results.
In the short space of time Sway has joined the team they have really made things happen. Awesome work!
The team were passionate about the outdoors industry and really understood the technology and products they worked with. They took creative and well thought through ideas and used their close media contacts to generate great results. Mark was an integral part of the Gore marketing team which has contributed to the success of the brand to date. I'd highly recommend Mark.
The Chester Drive Thru has seen record sales for the area and is trading above par and way ahead of expectations. I have put this down to the fab PR launch 😉
We will create a communications strategy to help you achieve your business goals. Whether to educate, add credibility or create awareness of your brand – we can help.
The experienced team at Sway PR will then work with the media to generate engaging news, features, interviews and reviews in newspapers, on websites, on radio and TV programmes.
Sway PR measures campaigns in two ways.
Firstly we measure the media coverage generated for a campaign reporting on a variety of media metrics covering the reach, quality and interactions with the news articles generated.
The second campaign measurement covers the impact of that media coverage on the business goals. We therefore work with our clients to understand which articles have had the biggest impact. This not only measures the value of the PR, but also shapes future strategies and plans.
The cost of PR varies depending on the scale of the campaign, size of the market, and how quickly a brand wants to make an impact.
We create a proactive plan based on our agency day rate – resulting in a recommended budget.
Although we have created campaigns for budgets as little as £1000 per month, we recommend that clients should consider budgeting £2000 or more per month to create real impact.
PR is as much an art as it is a science. We aim to drive coverage in the first month for digital campaigns, however the speed of results can depend on the strategy and market.
At Sway PR we recommend that clients commit to an initial six-month campaign after which we can measure the coverage generated and the impact that coverage has had.