Build awareness and credibility today
Contact our team to better understand how quality news articles in newspapers; interviews on radio and TV; and reviews and features online can take your business to the next level.
We will create a communications strategy to help you achieve your business goals. Whether to educate, add credibility or create awareness of your brand – we can help.
The experienced team at Sway PR will then work with the media to generate engaging news, features, interviews and reviews in newspapers, on websites, on radio and TV programmes.
Sway PR measures campaigns in two ways.
Firstly we measure the media coverage generated for a campaign reporting on a variety of media metrics covering the reach, quality and interactions with the news articles generated.
The second campaign measurement covers the impact of that media coverage on the business goals. We therefore work with our clients to understand which articles have had the biggest impact. This not only measures the value of the PR, but also shapes future strategies and plans.
The cost of PR varies depending on the scale of the campaign, size of the market, and how quickly a brand wants to make an impact.
We create a proactive plan based on our agency day rate – resulting in a recommended budget.
Although we have created campaigns for budgets as little as £1000 per month, we recommend that clients should consider budgeting £2000 or more per month to create real impact.
PR is as much an art as it is a science. We aim to drive coverage in the first month for digital campaigns, however the speed of results can depend on the strategy and market.
At Sway PR we recommend that clients commit to an initial six-month campaign after which we can measure the coverage generated and the impact that coverage has had.